Description

A new business unit at Amazon is seeking seeking an experienced Marketing Manager to drive awareness and engagement with customers for this new category. The ideal candidate is a passionate marketeer who has a track record of achieving (and measuring) great results through third party partnerships and campaigns. The marketing manager should be highly organized, able to work closely with multiple internal teams and external Partners. The individual will be responsible for Amazon Owned and Operated (O&O) campaign development, targeting segmentation, execution and post-mortems of marketing initiatives. S/He will be tasked with constantly testing new ideas and concepts, gleaning insights from what worked (or didn’t), and leveraging opportunities to scale the program based on results. Above all, this person must be comfortable with ambiguity and supporting aggressive timelines.

Key job responsibilities

• Lead and execute marketing campaigns on Amazon Owned & Operated channels and maintain superior customer experiences through rich content and navigation across Amazon.

• Develop testing plans (copy, ads, landing pages) for continuous performance improvement and optimization of the campaigns.

• Pull and report on performance metrics of site content to inform strategies for enhancements

• Work closely with Partners, vendors, global agencies, and partner marketing teams to execute campaigns and programs.

• Develop formalized documentation, processes and procedures, and A/B testing strategies.

We are open to hiring candidates to work out of one of the following locations:

New York, NY, USA

Basic Qualifications

• 4+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience using Microsoft Excel to manipulate and analyze data

• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Preferred Qualifications

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $64,500/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.